Ice dance has a strong tradition in the United Kingdom. Many of the compulsory dances which are still competed today were developed by British dancers in the 1930s, and 12 of the first 16 World Championships in ice dance were won by British couples.
The British team of Jayne Torvill and Christopher Dean famously won the Olympic gold medal in Sarajevo in 1984 with a dramatic free skate to Ravel's Bolero which earned unanimous 6.0s for presentation.
The British style of ice dance originally emphasized upright carriage and strong edges achieved by deep knee bend.
Beginning in the 1960s, Eastern European skaters started a trend to dance in more open positions, which allowed for greater speed over the ice, more upper-body involvement, and greater projection towards the audience.
In the 1970s, top Soviet dancers began to develop a more theatrical style of ice dancing incorporating elements of ballet and often based on narrative program themes. The Russian style of dance emphasized extended line and speed, rather than difficult rhythmic footwork. In some cases, elaborate choreography for the upper body was used to camouflage fundamental deficiencies of skating technique.
By the early 1990s, however, all the top dance teams were performing routines in the theatrical, rather than ballroom, style.
At this point, the International Skating Union (ISU) began to try to restrain the excessive theatricality in ice dancing, first by attempting to return it to its ballroom roots by adding more restrictions on music and dance holds. Later, amid complaints that ice dance had become too boring, these restrictions were removed and replaced with requirements that dancers include specified technical elements in the original dance and free dance.
The effect is that there is now more emphasis on technique and athleticism in the judging, and less on dramatics. While the requirement that dancers skate to music with a definite beat remains, ice dancing is currently the only discipline of figure skating which allows vocal music with lyrics in competition.